Developed a Customized CMS solution for a Leading Pharmaceutical Company

We helped the client improve their business operations and built a website that enabled them to reduce operational costs by 70%.

At a glance

Healthcare
Industry
USA
Location

Successive Highlight

3x

Streamlined content operations

30%

Boosted customer satisfaction rate

About the Client

The client is a leading provider of natural supplements and pharmaceutical products and services, with nearly 20 years of experience in the industry. Their mission is to be a one-stop source for all of our customer’s needs, from sourcing and manufacturing the highest quality products to providing fast and reliable packaging services.

Challenge

The client wanted to streamline intradepartmental interactions and eliminate data siloes that were hampering their content delivery process and other back-office operations.

Solutions Implemented

The client consulted us with a requirement for website development and custom CMS development to mitigate these challenges.

  • Integrated Workflow Automation To streamline day-to-day tasks and reduce manual dependencies, we implemented workflow automation across content approvals, user access controls, and site updates. This not only saved significant operational time but also reduced human errors and improved content publishing velocity.
  • Multisite and Multilingual Support To help the client scale globally, we enabled multisite and multilingual capabilities within the Umbraco CMS. This allowed the marketing team to manage multiple regional websites and serve content in various languages—all from a single backend—while ensuring brand consistency across markets.
  • Analytics and Performance Optimization We embedded advanced analytics tools and implemented performance tuning across the website. This empowered the client with insights into user behavior, engagement trends, and content performance—enabling better decision-making for future campaigns and feature rollouts.

Customized Admin Panel

We built a bespoke admin panel to eliminate intra-communication gaps, enable role-based access to the respective stakeholders, and secure sensitive company-wide data from unauthorized users.

Mobile-Optimized Experience

Recognizing the growing mobile user base, we developed a responsive design framework that ensures seamless browsing across all devices. From dynamic navigation to fast load times, every element was optimized for performance and user experience on mobile.

Website Development and CMS Customization

We developed a user-friendly and fully customized website for the client, ensuring it can upscale their online presence and align with their brand image. Our team utilized the core capabilities of Umbraco CMS to build a custom CMS solution that seamlessly connects their content operations with their website and offers a more tailored experience to their customers.

Outcome

Explore key outcomes and business impact delivered

Our solution enabled the client to have comprehensive control over their content operations and streamlined internal workflow and communication.

The CMS solution we built for the client helped them provide a better customer experience and boosted their conversion rate.

The client is now able to gather real-time updates and analytics that are helping them improve their decision-making processes.

Improved content & overall operational workflow by 30%

"We were looking for more than just a website—we needed a digital foundation that could grow with our brand and truly reflect our value in the market. Successive Digital delivered exactly that. Their team took the time to understand our goals, then designed a high-performing website and CMS experience that perfectly aligned with our operational needs.”

successive Advantage

We design solutions that bring unmatchable customer experience to life and help companies accelerate their growth agendas with breakthrough innovation.