Developed a Customized CMS solution for a Leading Pharmaceutical Company
We helped the client improve their business operations and built a website that enabled them to reduce operational costs by 70%.
At a glance
Successive Highlight
3x
Streamlined content operations
30%
Boosted customer satisfaction rate
About the Client
The client is a leading provider of natural supplements and pharmaceutical products and services, with nearly 20 years of experience in the industry. Their mission is to be a one-stop source for all of our customer’s needs, from sourcing and manufacturing the highest quality products to providing fast and reliable packaging services.
Challenge
The client wanted to streamline intradepartmental interactions and eliminate data siloes that were hampering their content delivery process and other back-office operations.
Solutions Implemented
The client consulted us with a requirement for website development and custom CMS development to mitigate these challenges.

- Integrated Workflow Automation To streamline day-to-day tasks and reduce manual dependencies, we implemented workflow automation across content approvals, user access controls, and site updates. This not only saved significant operational time but also reduced human errors and improved content publishing velocity.
- Multisite and Multilingual Support To help the client scale globally, we enabled multisite and multilingual capabilities within the Umbraco CMS. This allowed the marketing team to manage multiple regional websites and serve content in various languages—all from a single backend—while ensuring brand consistency across markets.
- Analytics and Performance Optimization We embedded advanced analytics tools and implemented performance tuning across the website. This empowered the client with insights into user behavior, engagement trends, and content performance—enabling better decision-making for future campaigns and feature rollouts.
Customized Admin Panel
We built a bespoke admin panel to eliminate intra-communication gaps, enable role-based access to the respective stakeholders, and secure sensitive company-wide data from unauthorized users.
Mobile-Optimized Experience
Recognizing the growing mobile user base, we developed a responsive design framework that ensures seamless browsing across all devices. From dynamic navigation to fast load times, every element was optimized for performance and user experience on mobile.
Website Development and CMS Customization
We developed a user-friendly and fully customized website for the client, ensuring it can upscale their online presence and align with their brand image. Our team utilized the core capabilities of Umbraco CMS to build a custom CMS solution that seamlessly connects their content operations with their website and offers a more tailored experience to their customers.
Outcome
Explore key outcomes and business impact delivered

"We were looking for more than just a website—we needed a digital foundation that could grow with our brand and truly reflect our value in the market. Successive Digital delivered exactly that. Their team took the time to understand our goals, then designed a high-performing website and CMS experience that perfectly aligned with our operational needs.”
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