Facilitating Platform Modernization for a Leading Global Apparel Brand

We migrated the client’s platform to Headless Commerce, which enabled them to achieve 20x operational efficiency.

At a glance

Commerce

Industry

USA

Location

Successive Highlight

38%‍

Boosted international sales

18%

‍Increased Average Cart Value

About the Client

The client, headquartered in Los Angeles, is a popular American apparel brand known for its commitment to delivering sustainable fashion. With over a decade of presence in the industry, the brand has carved a niche by offering trendy, eco-friendly clothing lines that appeal to diverse shoppers. They operate with a hybrid business model combining a robust online presence, flagship stores in major cities, and collaborations with third-party retailers. As their brand awareness grew, so did the complexity of managing a consistent and personalized customer experience across various touchpoints.

Challenge

After experiencing a considerable revenue loss in the holiday season sales due to sluggish website performance and an inability to launch timely campaigns, our client realized their existing eCommerce setup couldn’t support their future growth plans anymore. Hence, they wanted to migrate their existing system architecture to headless mode and sync all their selling touchpoints into a single ecosystem. In other words, they wanted to create an agile, scalable, and personalized online shopping experience that integrates and seamlessly connects all their omnichannel operations into one and delivers a connected customer experience.

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Solutions Implemented

We helped the client in platform modernization and built customized commerce solutions that drove real impact.

Seamless Backend Migration to Shopify Plus

‍We migrated the client's backend from Adobe Commerce to Shopify Plus, ensuring complete and accurate data transfer through API-driven migration. This included inventory, pricing, and product metadata, while real-time sync kept online and offline inventories consistent.

Custom Storefront Built with React

‍A fully customized storefront was developed using React, tailored to reflect the client’s brand identity. Dynamic features like personalized recommendations, geo-targeted content, and customer reviews were added to enhance user engagement and create a high-converting shopping experience.

‍Advanced Content Management with Strapi CMS

‍We integrated Strapi CMS to give the client full control over content creation and updates. This enabled faster content publishing and easy management of promotions, blogs, and pages—all without needing developer assistance.

Real-Time API Integration for Dynamic Data Flow

We connected the frontend to Shopify’s Storefront API for real-time product rendering and smooth data flow. Strapi APIs were also integrated to support localization, multi-language content, and multi-currency functionality for global reach.

Enhanced Search, Payments & Analytics with Third-Party Tools

We implemented key third-party integrations to enhance the client's eCommerce operations, including Algolia for lightning-fast product search, Google Analytics for deep SEO and performance insights, and both PayPal and Shopify Pay to offer secure and flexible payment options. These additions collectively improved the shopping experience, operational efficiency, and conversion potential.

Scalable Architecture for Growth & Flexibility

The combined use of Shopify Plus, React, and headless CMS architecture ensured the platform is scalable and future-ready. This allows the client to easily expand into new markets, add features, and support growing traffic without compromising performance.

Outcome

Explore key outcomes and business impact delivered

Our solution helped reduce page load times and bounce rates for the client’s eCommerce platform.

Our headless commerce solution facilitated content localization, which helped our client boost international sales by 38%.

With the help of our solution, the client was able to deliver hyper-personalized shopping experiences, including tailored promotions and geo-specific offers, which also increased their average cart value by 18%.

Helped the client achieve operational efficiency and boost their sales by 40%

"Successive Digital played a critical role in helping us elevate how our customers interact with their network data. Our previous interfaces were functional but far from intuitive. Their UI team not only redesigned the experience from the ground up but also introduced a level of agility and adaptability we didn’t know was possible.”

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