Enhancing UX and Improving Backend Operations for a MaaS Firm

Improved user experience and helped the client achieve business excellence with our advanced solutions.

At a glance

Martech

Industry

Netherlands

Location

Successive Highlight

90%

‍Increase in Workflow Efficiency

60%

‍Reduced Operational Costs

About the Client

The client is a Netherlands-based Marketing-as-a-Service (MaaS) firm that provides marketing services to multiple brands to help them improve their promotional operations and brand image. They help brands develop a full-fledged marketing plan to enhance their marketing output and reduce team costs.

Challenge

The client wanted to expand its offering vertically with the addition of new services. They also wanted a customized dashboard where customers could view packages and track their marketing plans. In a nutshell, they were looking to streamline their processes and create a solution that met all their online needs.

Solutions Implemented

We developed new modules, including a Playbook that provided a comprehensive view of packages and audits to the visitors and an exclusive dashboard with Happy for enrolled customers.

Playbook Update

We updated the Playbook feature for the client to ensure enhanced accessibility of the dashboard panel where they could not only buy marketing packages but also audit and keep track of their marketing plans.

Happiness Tracker

We developed a happiness tracker that took Playbook a step further and can provide premium access to approved clients with active projects to track their plans.

Packages Function Update

Packages already existed on the website, but had to be a little more agile and user-friendly.

Streamlined Existing System

We incorporated a custom UI design to streamline their existing system and enhance its accessibility. The idea was to optimize their existing functions and incorporate the Alert module to send personalized notifications to their customers.

Premium Access Control & Client Segmentation

Implemented a role-based access system within the Playbook to differentiate between standard users and approved premium clients, enabling tailored visibility into projects, tracking tools, and marketing packages.

Enhanced Notification Framework

Built a dynamic notification engine integrated with the Alert module to deliver personalized, timely updates, helping clients stay informed on project statuses, package renewals, and promotional actions.

Outcome

Explore Tangible Business Outcomes & Impact Delivered

Our solution has helped the client achieve UX efficiency and deliver better customer experiences.

Premium access to Playbook and Happiness tracker for registered customers has helped the client analyze customer behavior and improve the customer experience.

Managing and navigating various plans and offers became easy for a visitor with comprehensive Packages.

The upgraded Playbook, happiness tracker, and alert system led to a 40% increase in platform engagement.

“Successive truly understood our vision. Their updates to our Playbook and user experience not only made the platform more functional but also more engaging for our clients. The new tools have significantly improved how we manage and deliver our marketing services."

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