Multichannel Messaging Solution To Expand Market Reach

90% faster deployment and high availability for customers with a multichannel messaging solution. Our developed solution enhanced customer engagement.

At a glance

Telecommunication

Industry

USA

Location

Successive Highlight

50%

‍Reduced manual dependency

40%

‍Increased operational efficiency

About the Client

The client is transforming customer experience management by offering multi-channel communication solutions through SMS, Voice, Email, WhatsApp, and Notifications. Trusted by leading industry verticals such as BFSI, Fintech, E-commerce, Travel Tech, and others, ACL Mobile’s solutions are recognized for their reliability and effectiveness.

Challenge

The objective was to modernize the client's messaging solution by diversifying their vendor base and upgrading their infrastructure and applications. This modernization aimed to enhance market reach and expand the user base by integrating with multiple vendors. Additionally, they sought to improve operational agility by reducing development cycles and upgrading technology, lowering maintenance and operational costs.

Solutions Implemented

Successive Digital helped the client launch its aspiring citizen engagement and utility bill payment solution, UtilityConnect. We helped them complete digital transformation through advanced consulting and development solutions. Our experienced team helped them switch to a modern digital ecosystem backed by the AWS cloud. We helped them leverage advanced technologies and processes, including Serverless architecture, Microservices, Containerization, and DevSecOps, to reduce the time, cost, and complexity associated with creating, scaling, and managing the application.

Multichannel Messaging App Development

Successive, leveraging technical expertise, assisted ACL in developing a robust multichannel messaging app. The team modernized Voice and SMS applications into a microservices architecture, enhancing scalability and big data query capabilities. DevOps adoption accelerated updates and releases, facilitating agile development.

Enhanced Operational Efficiency

Our solution seamlessly managed OBD calls, integrated GPU-based SQream for high-speed data processing, and generated real-time reports for informed decision-making. Modernizing microservices and integrating multiple IVR providers optimized cost, ensuring efficient data handling and transparency.

Unified Customer Experience

The platform delivered consistent, real-time communication across SMS, voice, and outbound calling, enhancing engagement across diverse customer touchpoints.

Scalable Architecture

Built on a containerized microservices foundation, the system scaled effortlessly during high-volume campaigns without performance lags or service disruptions.

Improved Data Accuracy and Reporting

Integration with GPU-accelerated SQream enabled faster and more accurate analytics, helping stakeholders access granular insights within seconds.

Reduced Time-to-Market

With CI/CD pipelines and DevOps workflows, the team cut down release cycles by 40%, enabling faster rollout of new features and updates.

Outcome

Providing results that exceeded the client’s expectations

Integrated multiple IVR servers for seamless OBD calls, maintained vertical integration for cohesive operations, and optimized platform components for continuous traffic handling.

Implemented rigorous data integrity measures and enhanced application architecture to strengthen security and operational efficiency.

Expanded vendor reach with enhanced compatibility, streamlining integration processes for seamless platform collaboration.

A staggering 60% improvement in annual revenue was achieved.

"Partnering with Successive helped us completely rethink how we deliver messaging at scale. Their ability to modernize legacy systems and align technology with our business goals made a measurable impact—from performance to customer satisfaction."

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