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Leveraging Strapi and Azure for a Consistent Global User Interface
Transforming Global Digital Experiences through the use of integrated web applications, as well as optimizing cross-platform solutions with a multilingual content management system.
At a glance
Successive Highlight
60%
Enhanced agility
3x
Operational efficiency improved
About the Client
Our client is a Japanese international advertising and public relations company headquartered in Tokyo. They are the largest advertising agency in Japan and ranks as the fifth-largest advertising agency network globally in terms of revenue. As a leading digital media and advertising company, our client designs, creates and optimizes media and advertisement experiences that connect people to brands.
Challenge
The client was facing issues with operational inefficiency and omnichannel content management, causing manual latency & continued losses.
Solutions Implemented
This project aims to transform the client's business by integrating their existing services with multiple web applications, providing customers with a seamless and unified experience across different geographies. This involves converting various applications and redundant services into responsive, optimized, efficient solutions to unlock new growth opportunities. Addressing the inconsistencies across platforms, devices, and touchpoints is crucial to avoid user disconnection and eliminate the need for multiple applications for different regions and customer segments.
- Enhancing Editorial Workflows and Governance To improve collaboration between global content teams, Successive Digital implemented custom editorial workflows within Strapi, enabling role-based access, version control, and approval hierarchies. This empowered non-technical users to manage and publish content independently while giving administrators full control over content quality and governance—accelerating turnaround times without compromising compliance or brand consistency.
- API Gateway Integration for Better Interoperability For improved integration across enterprise systems, our team configured Strapi to work seamlessly with a centralized API gateway. This allowed for secure and standardized communication between Strapi and third-party applications such as CRMs, marketing platforms, and customer support tools. The result was a cohesive, unified architecture that eliminated data silos and enabled faster synchronization across internal and external platforms.
- Real-Time Content Personalization and Analytics Leveraging Strapi's flexible content modeling and API capabilities, Successive Digital introduced a real-time content personalization engine that dynamically served user-specific content based on behavior, location, and device type. Combined with analytics dashboards, this gave business teams insights into content performance and user engagement, allowing for data-driven content decisions that directly improved customer experience and conversions.
Supporting Cross-Platform Migration
To facilitate cross-platform migration, our team strategically extended Strapi’s code base to streamline content schemas. This involved meticulous restructuring and adaptation, ensuring a seamless transition while maintaining data integrity across diverse environments. By leveraging the Strapi plugin, application users could create, manage, and distribute localized content and notifications in multiple languages, addressing multilanguage challenges and cultural considerations to ensure a globalized and unified user experience.
Facilitating a Transformative Shift
Our cloud experts utilized Azure for on-premise deployment to ensure the required scalability and accessibility of the applications. This approach seamlessly integrated Strapi with Okta SSO to develop comprehensive authentication and authorization cloud-based solutions, providing the necessary reliability and compatibility. Using Redis as a caching solution, we deployed Kubernetes clusters to optimize data retrieval and storage processes, enhancing system responsiveness and resilience even under heavy loads. Additionally, Strapi’s headless capabilities and GraphQL plugins created a connected ecosystem.
Leveraging Strapi for Seamless Content Management
Successive Digital utilized Strapi headless CMS to enable seamless content management and distribution across diverse channels, fostering an agile, omnichannel approach. Strapi’s API-first architecture streamlined data flow and promoted efficient communication among interconnected systems. The CMS also played a pivotal role in modernizing legacy solutions enhancing scalability, flexibility, and adaptability.
Outcome
Explore key outcomes & business impact delivered
“Partnering with Successive Digital transformed the way we manage content. Their team streamlined our operations, improved consistency across platforms, and helped us deliver a more engaging guest experience. They truly understand the needs of the hospitality industry.”
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