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Driving Efficiency and Growth for a Leading Travel Provider
Migrated our client’s travel platform from a legacy system to Strapi headless CMS, boosting conversions by 30%, providing scalability, flexibility, and a user-friendly interface.
At a glance
Successive Highlight
50%
Increased Sales
2x
Operational Efficiency
About the Client
Our client is one of India’s leading travel services providers, with over 700 corporate customers. The company provides information, pricing, availability, and booking facilities for domestic and international air travel and hotel bookings, holiday packages, buses, trains, in-city activities, inter-city and point-to-point cabs, homestays, and cruises. It enables leisure and business travelers to explore, research, compare prices, and book various services that cater to their travel needs.
Challenge
As a leader in the travel and hospitality industry, our client was facing issues with its outdated system. Hence, they wanted to migrate to a modern platform that offered scalability and flexibility for its business operations and gave its client-facing server a new look and feel.
Solutions Implemented
We collaborated with the client to build a robust content management ecosystem, streamline operations, & enable improved traveler experience down the line.
- Custom Feature Development and Integration We developed a custom search and filtering feature for the client’s new system and provided integrations, including Map Integration (Google Map Integration using Lat-Lon information of Hotels) and SSO Integration using Yatra’s SSO application(for authentication and authorization of users).
- Role-Based Access Controls and Multi-Environment Setup To improve content governance and operational efficiency, we implemented role-based access controls (RBAC) across the Strapi CMS. Different teams—marketing, editorial, and technical—were granted granular permissions aligned with their responsibilities. We also set up staging, development, and production environments to streamline testing, approval cycles, and controlled rollouts without disrupting the live site experience.
- Content Localization and Multi-Channel Readiness As the client planned to scale their content across global markets, we integrated content localization features into the Strapi setup. This empowered teams to create and manage multilingual content efficiently. Additionally, with the headless structure in place, the client was able to deliver consistent content across multiple channels, including mobile apps, web platforms, and third-party tools—without duplicating efforts.
UI Revamping and Frontend Optimization
Backed by Strapi’s flexibility and extensivity of NextJS framework, we revamped the client’s existing UI design and utilized NextJS and ReactJS to build a captivating frontend solution while keeping their core brand image intact.
API-Model Implementation
By utilizing Strapi API-driven architecture, we created an ecosystem for the client’s system wherein the content was segregated into two parts–API driven Data (that doesn’t change frequently and is retrieved from multiple data sources) and CMS Driven Data (that can be changed and managed from Strapi Admin Panel and is key to managing promotional data/information).
Platform Migration
We migrated their existing CMS (based on traditional format) to Strapi headless CMS in order to modernize their operations and architecture end-to-end. We chose Strapi for CMS modernization as it provides the most flexible ecosystem for integrating any tools and technologies. As a result, it offered us a space where we were able to customize the client’s platform while aligning with their brand identity.
Outcome
Explore key outcomes & business impact delivered
“Managing content across multiple regions and platforms slowed us down until we partnered with Successive Digital. Their team helped us streamline our entire content workflow, from creation to publishing. With their support, we reduced duplication, improved localization speed, and gained better control over our digital assets. What once took days now takes hours. Successive Digital didn’t just bring in technology but clarity, structure, and a process that scales with our business.”
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