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About the Client
Dentsu International is one of the world’s largest marketing and communications networks, partnering with more than 11,000 clients across 143 countries. With expertise in advertising, media planning and buying, digital transformation, branding, and customer experience, Dentsu has built a reputation for driving impactful campaigns and measurable business outcomes. The organization consistently leverages technology, creativity, and data-driven insights to stay ahead in a fast-changing digital landscape.
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Our Partnership Journey with Dentsu
Our partnership with Dentsu began in 2018 with a small team of 10 engineers building an MVP. What started as a pilot has grown into a multi-year, multi-market collaboration—driven by trust, shared vision, and scalable delivery.
Over time, we expanded across Dentsu markets and DWS India, modernizing fragmented tools, unifying workflows, and building platforms that empower global teams.
Today, we’re deeply embedded in Dentsu’s global operations—delivering AI-powered media planning, cloud-native solutions, and data-driven platforms. What began as a project has evolved into a true strategic partnership.
Ready to scale like Dentsu? Let’s co-create your next-gen ecosystem.
7+
Years with Dentsu Connect
Inception in 2018 From 10 People
To 250+ peak team size in 2021
1000+
Production ReleasesYearly
Product Ideation in 2018
Scaled the Production Releases
5+
Market Collaborations
Starting with Isobar world services
Collaboration with Dentsu India, DACH,DWS, ANZ & NA
10+
Technology CapabilitiesDelivered
Starting with core digital engineering in front-end
To deploying solutions in cloud, SRE, and data engineering
Key Milestones
Curious how our milestones can inspire your digital roadmap?
Why Dentsu Chose Successive Digital
As Dentsu expanded its global footprint, it faced growing challenges in maintaining consistency, speed, and efficiency across its media operations. Teams in different regions relied on disparate tools and bespoke tech stacks, which made scaling difficult and slowed down delivery. At the same time, clients were demanding more personalized experiences, real-time insights, and seamless onboarding—needs that existing systems could not fully support.
Fragmented media planning, buying, and reporting tools across regions and business units
Disjointed client experiences due to bespoke tech stacks
Rising demand for real-time reporting, configurable taxonomies, and scalable campaign management
Lack of standardization across onboarding, governance, and data integration
Integrated engagement Model
Dentsu Connect
Successive teams are deeply embedded with Dentsu teams in India and UK, working in a POD and SQUAD model
