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Advertising and Campaign Management Solution
The cloud-agnostic architecture was designed and deployed for advertising and campaign management solutions for a giant media and advertising company. Our developed solution meets the requirement of zero downtime deployment while serving 10+ petabytes of data and managing 300+ distributed microservices.
At a glance
Successive Highlight
60%
Automation enabled, improving productivity & operations
30%
Enhanced agility
About the Client
Our client is a global media and advertising company that serves more than 11,000 clients in 143 countries with world-class digital solutions related to advertising and marketing solutions. They aimed to scale and enlarge the capabilities of their existing IT landscapes to support new bold business decisions and the latest innovations.
Challenge
One of the global media and advertising companies that serves more than 11,000 clients in 143 countries with world-class digital solutions wanted to develop an end-to-end media and advertising ecosystem. They aimed to scale and enlarge the capabilities of their existing IT landscapes to support new bold business decisions and the latest innovations. They wanted to bring people, systems, and data together to form a collaborative, efficient, and effective ecosystem for media management.
Solutions Implemented
To stay ahead in a fast-evolving digital world, one of the largest media enterprises partnered with Successive Digital to modernize its application ecosystem and migrate to a more resilient, scalable infrastructure. The goal wasn’t just to shift to the cloud—it was to reimagine how their business operates, delivers content, and innovates at scale. With a cloud-agnostic strategy anchored on Microsoft Azure and powered by microservices, automation, and enterprise-grade security, the client unlocked new value across its global operations.
- Foundation for Application Modernization and Migration Successive Digital laid the groundwork for application modernization and migration by developing a cloud-agnostic architecture on Azure. This robust infrastructure enabled the client to become a media powerhouse, leveraging advanced technical solutions such as microservices, containers, and serverless technologies. Utilizing Azure Kubernetes Services (AKS), the project encompassed over 25 sub-projects involving more than 350 microservices, 600+ nodes, 15,000+ pods, and 45,000+ containers. AKS provided the desired scalability, high performance, automation, and security needed for this extensive project.
- Automated CI/CD Pipeline and Enhanced Security Successive Digital built an automated CI/CD pipeline that standardized the deployment workflow using Terraform, significantly improving productivity through environmental parity. The integration of automatic SAST and DAST testing within the CI/CD pipelines ensured secure, automated deployments. This comprehensive approach to security automation covered the entire data lifecycle, providing a robust foundation for data management and promoting value-driven initiatives across the client’s operations.
- Scalability, Flexibility, and Business Continuity The implementation of cloud-agnostic architecture and advanced technologies introduced new business opportunities and ensured business continuity. The infrastructure offered unlimited scalability and flexibility, supported by multi-tenancy capabilities. Subscription-based pricing models helped reduce operational costs, while the deployment of new technologies fostered better productivity and efficiency. This strategic approach allowed the client to achieve their goals while maintaining high standards of performance and security.
Agile DevOps Culture and Governance
Beyond tooling, the modernization initiative promoted a culture shift. Successive Digital introduced a structured DevOps governance model that fostered collaboration between development, security, and operations teams. Agile release cycles and standardized templates improved time-to-market, while governance policies ensured compliance, version control, and operational consistency across globally distributed teams.
Cost Optimization and Resource Efficiency
The architecture was designed with efficiency in mind. By leveraging right-sizing strategies, auto-scaling configurations, and spot instances where feasible, Successive Digital helped the client significantly reduce infrastructure costs. In-depth cost analytics and usage reports enabled continuous optimization, ensuring that business units only paid for the resources they used—without compromising performance or availability.
Centralized Observability and Real-Time Monitoring
To support proactive incident management and maintain service reliability across thousands of microservices, Successive Digital implemented centralized observability using Azure Monitor, Prometheus, and Grafana. This gave engineering teams full-stack visibility, actionable alerts, and detailed telemetry across all environments—significantly reducing mean time to resolution (MTTR) and strengthening operational resilience.
Outcome
Providing results that exceeded the client’s expectations
“Partnering with Successive Digital transformed how we manage and deliver campaigns. Their team streamlined our workflows, automated key processes, and helped us build a scalable platform that improved team collaboration and client delivery. It’s been a game-changer for our operations.”
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