Developed a Cross-platform Application for a Leading Educational Material Provider

To strategically transform the client’s proven retail methods and keep its voice alive on mobile platforms, we built a customized solution poised for long-term success.

At a glance

Commerce

Industry

USA

Location

Successive Highlight

50K

‍Downloads on the Google Play Store

60%

‍Enhanced Agility

About the Client

A U.S.-based educational material retailer needed a robust mobile commerce solution to engage on-the-go customers, personalize their shopping experience, and bridge content across web and mobile platforms.

Challenge

The client identified a significant share of sales and high conversion rates coming from mobile users, particularly on iOS devices. To build on this momentum, they aimed to create a dedicated mobile app that would deliver a more optimized and personalized shopping experience across the customer journey. Additionally, their existing deployment process was heavily manual and lacked agility. To accelerate time-to-market and enable frequent updates, they needed a compliant and automated setup with CI/CD and test automation.

Solutions Implemented

Successive Digital partnered with the client to build a bespoke solution that addresses the existing challenges, drives business growth, and maximizes revenue.

Cross‑Platform Mobile App Development Deployed a full-featured React Native app for both iOS and Android, ensuring consistent experience and faster delivery for mobile shoppers.
Omni channel Data Synchronization Built seamless data sync between web and mobile—enabling wish lists, carts, and product catalogs to stay updated across devices.
Automated CI/CD Pipeline Implemented test automation using Selenium and Appium, integrated with GitLab, Jenkins, and SonarQube. This cut manual tasks and reduced release cycles.

Real‑Time Notifications & Analytics

Added live push notifications and tracking via Adobe Analytics and AppDynamics to boost conversions and retention.

Scalable Cloud Backend

Leveraged a React Native–Java–OracleDB–ATG server stack to ensure high performance, availability, and scalability under growing load.

Third-Party Integrations

Integrated ATG, Salesforce, Adobe Analytics, FullStory, Google Pay, Apple Pay, and PayPal to enhance marketing, payment processing and analytics.

Outcome

Explore Tangible Business Outcomes & Impact Delivered

15% growth in online sales driven by improved mobile shopping experiences.

20% reduction in marketing costs through optimized analytics and targeted promotions.

Higher user satisfaction and retention, seen in top app store rankings (100K+ downloads, 4.9+ rating).

Improved operational efficiency with streamlined deployment and faster updates.

“Successive delivered a polished, reliable mobile shopping experience that truly feels native. Their automation and seamless integrations have been instrumental in increasing our engagement and loyalty.”

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