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Digital Signage App Developed That Elevate In-Store Shopping Experience
Developed a digital signage platform and made the Ads broadcasting instant, accessible, and efficient for a brand trusted by Taco Bell along with many other restaurant chains and hospitals.
At a glance
Successive Highlight
35%
Decrease in reported technical issues
120%
Increased participation in Australian golf events.
About the Client
The client is a leading digital signage platform that allows customer-centric outlets to turn any screen into digital signage. As one of the rapidly growing platforms, the client offers a cloud-based platform enabling businesses to create, manage, and display dynamic content on screens in various public spaces, such as retail stores, restaurants, and corporate offices.
Challenge
Successive Digital collaborated with the client to develop a digital signage platform, empowering businesses with an easy-to-use application for broadcasting advertisements. The goal was to streamline the management of playlists, ads, and multiple broadcasts from a single platform, enhancing operational efficiency and customer engagement.
Solutions Implemented
Successive collaborated closely with the client to modernize the player app and the playlist management system to help a digital signage platform scale operations and improve content delivery. From building a cross-platform player app that supports offline functionality to revamping the backend management interface, the team delivered an integrated, high-performing solution that enhances ad scheduling and viewer engagement across Android TV, Google TV, Fire TV, and Windows devices.
- App Development for Content Display With close collaboration with the client, team Successive developed a cross-platform digital signage player app for Android TV, Google TV, Fire TV, and Windows that supports offline operation and schedules ad displays. Xamarin.Forms were chosen to create a shared codebase for Android and UWP, allowing for efficient code reuse and creating an intuitive and visually appealing interface. The versatile solution lets users easily manage and schedule ads through a user-friendly dashboard and deliver uninterrupted digital advertising experiences for their customers, ultimately boosting brand visibility and sales.
- Modernization of the Player App The player app, designed for content display across Android TV, Google TV, Fire TV, and Windows, underwent a significant modernization. Initially built with Xamarin. Forms to allow a shared codebase between Android and UWP, the app was restructured using React Native. This shift to a more modern and versatile tech stack not only enhanced performance and scalability but also improved the user experience across platforms. React Native’s flexibility ensured a smoother interface and more efficient updates, making the app future-proof and better equipped to handle offline operations and scheduled ad displays seamlessly.
- Playlist Management Web App Modernization To support the evolving needs of the digital signage platform, Successive also modernized the playlist management web app. With a focus on usability and performance, the new system allows users to effortlessly manage, schedule, and optimize content display, ensuring a seamless integration with the updated player app. The web app now provides a more intuitive experience for ad scheduling, delivering a responsive, user-friendly interface that enhances overall operational efficiency.
Events Broadcasting
Our team built the conditional broadcast feature to guarantee the reliable delivery of broadcasted messages, even in situations with high network congestion or limited bandwidth. With a few settings, the user can turn the TV on and deliver urgent messages or announcements during uncertain events.
Seamless Offline Functionality
The player app was designed to function efficiently even in limited or no internet environments, ensuring uninterrupted ad delivery—critical for locations with unreliable connectivity. This offline-first approach significantly improves customer trust and ensures business continuity.
Media Scheduling
Our team developed a playlist management system that allows users to add content to a central playlist to solve the challenge of managing a dynamic playlist of content from various sources. The player is also integrated with offline caching support to enhance the user experience even in the absence of a stable internet connection.
Outcome
Providing results that exceeded the client’s expectations
"The Successive team not only understood our technical vision but brought it to life with precision and speed. Their ability to modernize our player and web apps across platforms while keeping offline performance intact has been a game-changer for our business."
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