Cloud Migration & DevOps Consulting: How a Global Media & Advertising Leader Achieved Scalable, High-Performance Operations

A global media and advertising leader, serving 11,000 clients across 143 countries and employing over 60,000 people, faced a critical question: how do you scale IT infrastructure to support bold business decisions and deliver seamless customer experiences - without slowing down?

At a glance

Industry

Media & Advertising

Location

Global (HQ in the U.S.)

Successive Highlight

10PB+

data migrated

350+

microservices modernized

Who Is the Enterprise at the Center of This Cloud Transformation?

The client is a globally recognized media and advertising conglomerate operating across more than 140 countries and serving thousands of brands across digital, broadcast, and experiential channels. With a workforce of over 60,000 distributed across regions, the company relies heavily on technology to deliver seamless customer experiences and execute high-volume campaigns at scale. As the organization continued its rapid expansion through acquisitions and digital growth, its IT infrastructure struggled to keep pace-impacting agility, collaboration, and innovation. To continue leading the market, the enterprise needed a future-ready cloud foundation supported by strong Cloud consulting services, DevOps consulting services, and a Digital Strategy aligned to innovation, security, and global scalability.

The Roadblocks They Faced

The client’s existing IT landscape was struggling to keep pace with rapid acquisitions, digital expansion, and the growing need for real-time customer insights. Legacy systems limited agility, scalability, and security, making it difficult to innovate at the speed the business required. They urgently needed faster innovation cycles, stronger data security, unified platforms for collaboration, and seamless global scalability. The stakes were high - every delay in modernization risked client satisfaction, operational efficiency, and ultimately revenue.

How Successive Digital Transformed the Cloud Foundation

To overcome scalability limits and accelerate digital growth, Successive Digital stepped in as a strategic cloud and modernization partner, combining cloud migration services, and DevOps consulting services into a unified transformation approach. The goal was simple yet ambitious: migrate, modernize, and scale - without disrupting business continuity. By integrating automated DevOps pipelines and security-first engineering aligned with DevOps best practices, Successive Digital enabled the client to adopt a cloud-agnostic foundation on Microsoft Azure that supports rapid innovation and long-term resilience.

Seamless Cloud Migration

Moved legacy systems and workloads to Azure IaaS using Linux and Spot VMs with zero business disruption.

Massive-Scale Data Migration

Successfully handled 10+ petabytes of data, 1M+ analytics jobs, and 10,000+ database tables with industry-grade reliability.

DevOps at Full Velocity

Enabled CI/CD automation using Terraform, Jenkins, and Brigade.js for faster deployments, reduced downtime, and predictable releases.

Containerized Microservices Architecture

Orchestrated 350+ microservices using Azure Kubernetes Services (AKS) and Azure Container Apps to deliver high scalability and modular flexibility.

Cloud-Agnostic Design for Long-Term Agility

Built a multi-cloud–ready architecture using Kubernetes clusters, Azure Functions, and Autoscaling to support high growth with minimal overhead.

Security-First Modernization

Integrated Azure Front Door, Azure Bastion, and Azure DDoS Protection, along with continuous compliance and vulnerability checks across environments.

What Was the Impact?

By reimagining their infrastructure with Azure, the client unlocked a cloud foundation built for speed, resilience, and smarter decision-making. The transformation not only modernized legacy systems but also improved customer experience and operational efficiency across global teams.

Legacy systems were migrated without business disruption, keeping applications continuously available during the transition.

Subscription-based Azure pricing and resource optimization significantly reduced infrastructure spend.

Centralized data from multiple sources enabled instant insights and quicker time-to-action across business units.

Automated monitoring and SRE practices ensured 24/7 availability with high performance, security, and reliability for users worldwide.

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