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Developed a smart agritech solution for a leading farming company
A comprehensive AgriTech solution designed to enhance production quality and empower farmers with data-driven decision-making. This customized and convenient platform offers data-driven farming, profit forecasting, risk portfolio management, farm management, simplified farmland research, and real-time resource and inventory status.
At a glance
Successive Highlight
7x
Customer engagement increased
40%
Increased operational efficiency
About the Client
With a rise in smartphones and highly affordable internet connectivity across India, people in the deepest parts of the country found themselves with touch-screen phones. As they became more adaptive to smartphone technology, curating smart AgriTech seemed a near possibility. The client is one of the organizations that desired to capitalize on the idea of advanced Farm Management Software that was easily accessible through a smartphone and allowed farmers to have hands-on information related to farming.
Challenge
The client partnered with Successive Digital to help them build a comprehensive farm management software in the form of a smartphone application that assisted farmers with real-time data on weather, crop management, the latest marketplace price, and more. However, a lack of sustainable hardware, a mismanaged ecosystem, and unsuitable information were roadblocks in the process.
Solutions Implemented
Conversing with thousands of farmers nationwide, we understood their necessary needs and built a multilingual smart farming solution using SaaS (software as a solution) that worked seamlessly on basic hardware technology and delivered real-time, on-demand information to farmers. Employing the latest technology trends, we eliminated the need for the middleman and helped farmers enhance their profits with factual and unfiltered pricing and crop management information.
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- Offline Functionality We ensured the app could run with limited or no internet connectivity—allowing farmers in remote areas to access essential features anytime.
- Minimal Battery Consumption The app was optimized for low energy use, preserving battery life on older or low-end Android devices commonly used in rural regions.
- Real-Time Data Sync When online, the app synced with a central server to push updates—ensuring farmers always received the most recent market, weather, and crop data.
Role-Based Content Access
The platform delivered personalized information based on farmer profiles, such as region, crop type, and seasonal activity, making content more relevant.
Security & Data Protection
Data privacy and security were prioritized through local encryption and secure API protocols, giving users confidence in sharing information.
Intuitive User Interface
We designed a clean, icon-driven UI with larger touch targets, enabling easy navigation for users with minimal digital literacy.
Outcome
Providing results that exceeded the client’s expectations
"Before this app, I had to rely on word-of-mouth or outdated posters at the mandi. Now, I get weather alerts, seed recommendations, and government scheme updates—all in my own language. It's changed the way I farm."
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successive Advantage
We design solutions that bring unmatchable customer experience to life and help companies accelerate their growth agendas with breakthrough innovation.
