Automating Content Creation at Scale with AWS Generative AI

By leveraging AWS Generative AI services, Lee Enterprises transformed its content production capabilities into a streamlined, scalable, and cost-effective operation. The solution automated and scaled the client’s digital content creation, reduced manual effort, and improved efficiency.

At a glance

Media

Industry

USA

Location

Successive Highlight

50%

‍Increased production capacity

30%

‍Reduced operational costs

About the Client

Lee Enterprises is a well-established digital media organization delivering local news and advertising solutions across multiple markets in the United States. With a focus on serving communities, they produce engaging content across digital and print platforms. Their goal was to modernize content creation processes, enhance operational efficiency, and deliver timely, high-quality news to their audiences.

Challenge

Lee Enterprises, a leading digital media company, needed to scale its content production to keep up with the fast-paced demands of digital journalism. Their traditional content creation process, which relied heavily on manual editorial workflows, struggled to handle real-time updates for breaking news and high-volume content requirements. This led to delays, increased operational costs, and missed opportunities for engagement and revenue generation. Recognizing these challenges, Lee Enterprises sought a solution that would automate repetitive editorial tasks, accelerate turnaround times, and enable scalability—all while maintaining the quality and relevance of its content.

‍

Solutions Implemented

Successive Digital partnered with Lee Enterprises to craft a future-focused content automation strategy tailored to their unique needs. The engagement began with an in-depth analysis of their existing workflows, challenges, and business goals. This discovery phase involved assessing editorial processes to identify pain points and pinpointing repetitive tasks, such as article summarization and SEO optimization that could be automated. Based on these insights, Successive proposed a generative AI-based content creation system leveraging AWS services to ensure scalability and security. Additionally, an architecture blueprint was developed in alignment with the AWS Well-Architected Framework, prioritizing performance, compliance, and efficiency.

Ensuring Scalable Storage

Amazon S3 was utilized for archiving input datasets and AI-generated outputs, ensuring compliance with audit requirements.

Real-Time Collaboration and Editorial Oversight

To enable faster reviews and approvals, Successive Digital integrated the generative content engine with a custom editorial dashboard built on AWS Amplify and API Gateway. Editors could collaborate in real-time, suggest edits, and monitor content quality without leaving the system—reducing manual effort and improving content consistency across platforms.

Scalable Multi-Channel Publishing

The content pipeline was extended using Amazon S3 and CloudFront to support automated publishing across multiple digital channels, including websites, mobile apps, and marketing tools. This ensured faster content delivery, uniform branding, and improved reach—without overburdening development teams.

Automating Content Generation

Amazon Bedrock was integrated to deploy pre-trained generative models capable of creating article drafts, summaries, and SEO-optimized headlines.

Orchestrating Workflows with AWS Lambda

AWS Lambda was used to design serverless workflows for invoking Bedrock models, processing content, and validating outputs in real time.

Securing Content Management

Amazon DocumentDB provided a secure database to store generated content and associated metadata, ensuring seamless retrieval and compliance.

Outcome

Explore key outcomes and business impact delivered

Automated content creation led to a 70% reduction in manual editorial efforts and increased production capacity by 50%.

Reduced operational costs by 30% through task automation.

Enhanced user engagement by 20%, directly contributing to higher subscriptions and advertising revenue.

Delivered a scalable and secure content pipeline adhering to the AWS Well-Architected Framework.

“Working with Successive Digital helped us bring structure and efficiency to our fragmented content operations. From audit to implementation, their team guided us in building a centralized content workflow tailored to our publishing needs. We were able to reduce publishing time by 40% and gain real-time visibility into our content lifecycle across platforms.”

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