Enhancing UX and Improving Backend Operations for a MaaS Firm

Improved user experience and helped the client achieve business excellence with our advanced solutions.

At a glance

Martech

Industry

Netherlands

Location

Successive Highlight

‍Improved UX

30%

‍Operational efficiency achieved

About the Client

The client is a Netherlands-based Marketing-as-a-Service (MaaS) firm that provides marketing services to multiple brands to help them improve their promotional operations and brand image. They help brands develop a full-fledged marketing plan to enhance their output and reduce team costs.

Challenge

The client wanted to expand its offering vertical with the addition of new services. They also wanted a customized dashboard where customers could view packages and track their marketing plans. In a nutshell, they were looking to streamline their processes and create a solution that met all their online needs.

Solutions Implemented

We collaborated with the client to build customized solutions as explained below

Streamlined Existing System We incorporated a custom UI design to streamline their existing system and enhance its accessibility. The idea was to optimize their existing functions and incorporate the Alert module to send personalized notifications to their customers.

Unified Client Dashboard We introduced a centralized client dashboard that brings together Playbook, Package management, and the Happiness Tracker in one cohesive interface. This consolidation improved usability, minimized navigation friction, and allowed clients to get a complete overview of their project health, spending, and marketing performance—on a single screen.

Smart Notifications and Progress Insights To keep clients engaged and informed, we integrated intelligent notifications and real-time progress insights. These updates alert clients on campaign milestones, plan expirations, new package availability, and feedback loops—creating a more proactive and transparent experience throughout the customer journey.

Happiness Tracker

We developed a happiness tracker that took Playbook a step further and can provide premium access to approved clients with active projects to track their plans.

Packages Function Update

Packages already existed on the website but had to be a little more agile and user-friendly.

Playbook Update

We updated the Playbook feature for the client to ensure enhanced accessibility of the dashboard panel where they could buy marketing packages and audit and keep track of their marketing plans.

Outcome

Explore key outcomes and business impact delivered

Our solution has helped the client achieve UX efficiency and deliver better customer experiences.

Premium access to Playbook and Happiness tracker for registered customers has helped the client analyze customer behavior and improve the customer experience.

Managing and navigating through various plans and offers became easy for a visitor with comprehensive Packages.

Enhanced operations and boosted annual revenue by 40%.

"Working with Successive Digital has been a game-changer for our client experience. Their ability to understand our workflow and refine the Playbook, Happiness Tracker, and Packages features helped us offer our clients a truly intuitive and transparent platform.”

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