Enterprise Data & AI Modernization | How a Global Media Group Unified Content, Data, and Operations at Scale

AI-driven metadata enrichment, content intelligence, and automated data pipelines enabled a unified data ecosystem-improving efficiency, strengthening governance, and powering real-time insights across global markets as part of a broader Digital Transformation journey.

At a glance

Industry

Media, Advertising & CXM

Location

Global (HQ in London)

Successive Highlight

200TB

structured + unstructured data unified

200+

platforms consolidated into a single data lake

Who Is This Global Media & Advertising Leader?

The client is one of the world’s largest media and customer-experience groups, operating across 120+ markets with a workforce of ~68,000 employees. They deliver end-to-end marketing, media, Data & AI, content, and CX solutions for Fortune 500 brands. Despite operating at massive scale-with 720+ offices-their content, document, and data workflows were fragmented. Data lived in hundreds of isolated systems, making audience insights, campaign optimization, and operational efficiency increasingly difficult. To remain competitive in a fast-moving digital ecosystem, their leadership prioritized a unified data foundation supported by modern engineering, automation, and Application Modernization Services.

Why Was Modernization Critical?

Rapid growth and decades of acquisitions led to a siloed architecture where content and data were scattered across more than 200 disconnected systems. Without streamlined governance or modern Data Engineering Services, teams struggled with slow ingestion pipelines, inconsistent metadata, and high manual effort across tagging, validation, and document processing.

This fragmentation reduced visibility, slowed execution, and limited the ability to deliver consistent customer experiences at scale. A comprehensive Digital Transformation initiative was essential to unify their ecosystem and increase operational agility.

How Successive Digital Transformed the Data & Content Landscape

To modernize the client’s fragmented ecosystem, Successive Digital engineered a next-generation, AI-powered Data, Content & Document Management Hub-unifying platforms, automating data workflows, and enabling intelligent, real-time insights across global teams.

Unified Global Data Lake

We consolidated 200+ disparate platforms into a centralized data lake, integrating 200 TB of structured and unstructured data. This served as a single, governed source of truth-an essential foundation for scalable Data & AI initiatives.

Automated Ingestion Pipelines

We built scalable ingestion pipelines with schema normalization, deduplication, and identity stitching, supported by modern Data Engineering Services. This ensured data consistency, reduced manual reconciliation, and enabled faster cross-platform insights with automated quality checks.

Enterprise Content Governance

We implemented role-based access control, versioning, approval workflows, and retention policies-creating a governed content ecosystem aligned with compliance standards while supporting the company’s broader Digital Transformation roadmap.

AI-Powered Search & Discovery

We deployed intelligent search capabilities that index content, documents, and creative assets-enabling instant discovery, filtering, and analysis. This improved productivity across 120+ markets and accelerated operational workflows.

Advanced Analytics & AI Insights

We enabled dashboards for ROAS/CPA/CTR performance tracking and predictive intelligence. These tools empowered teams to make data-backed decisions and optimize campaigns with AI-driven recommendations across modernized applications.

Managed SRE & Reliability Services

Through comprehensive Site Reliability Engineering Services, we delivered 24/7 monitoring, incident resolution, and SLA-driven operations-ensuring consistent performance and uninterrupted access for ~68,000 employees worldwide.

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What Business Impact Did This Transformation Deliver?

Unified a global data lake that delivers real-time campaign, audience, and performance insights across markets

Centralized content, documents, and data, streamlining operations, reducing manual effort, and boosting accuracy and discoverability through AI-driven metadata enrichment and automated workflows

Strengthened governance and reduced system fragmentation across 120+ markets, improving visibility, compliance, and decision-making for global teams

Established a scalable digital foundation to support ongoing Application Modernization Services and accelerate future Data & AI innovations

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