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Web-To-Mobile App Replication Implemented Through Cross-Platform Development
We developed a cross-platform application to meet growing user demands and enable them to shop and engage with the brand on the go. Within six months of launch, the iOS app touched a 64K user base, increasing 15% online sales and reducing 20% marketing costs.
At a glance
Successive Highlight
15%
Increased online sales
2x
Improved order catalog management
About the Client
The client is one of the largest retailers and online educational materials suppliers, with over 60 stores in 29 states. They developed 70% of learning materials in-house. Through the online platform, they provide top-quality educational materials for early childhood programs, elementary schools, and homes nationwide.
Challenge
The client was facing issues with managing their operations in the digital space and wanted a solution to boost their sales while maintaining their market position.
Solutions Implemented
We collaborated with the client to enhance their digital presence across all touchpoints through cross-platform app development using React Native. Leveraging the speed of cross-platform application development, we also launched the iOS application within the stipulated time, winning the customer’s trust and increasing satisfaction and loyalty.
- DevOps Implementation The client wanted to achieve business agility with capabilities like more frequent releases, at higher quality, and with greater confidence. Our team helped them meet the requirements and aggressive timelines by setting up a DevOps pipeline using Microsoft App Center. We set up CI/CD pipeline using Jenkins and used Gitlab for code versioning. Selenium and Appium were used to create automated tests and integrated SonarQube with Unit test cases, which don’t allow us to generate builds if code quality is less than 80%.Solution 5
- Vulnerability and Penetration Testing Since the client is already a renowned retailer in the USA, they wanted to ensure the security of the applications and data from breaches and deliver user satisfaction in all ways possible. Hence our security team thoroughly checked and tested the security posture of the iOS application and identified and exploited bugs and issues that could adversely affect the company’s brand value and customer experience.Solution 6
- Monitoring & Observability The team integrated AppDynamics and App Center Crashlytics into the eCommerce store to further enhance the monitoring of the application’s performance. This helped to improve application stability and reduce the risk of crashes, which could negatively impact the user experience.
UI/UX Enhancements & Performance Management
To ensure the right product navigation for small screen sizes, our designers enhanced the user experience based on touch specifications. The developed iOS application has optimized load time, which makes it highly responsive, saves on data usage compared to the web, and provides excellent user satisfaction.
Synchronized Consistent Experience Across Web And Mobile
While replicating web features into iOS mobile applications, our team identified inaccuracies with data mapping in the order tracking on the web app. We helped the client fix it by working backward to web applications and establishing synchronization between mobile and web user experience.
iOS App Development
After identifying the gaps in the legacy application, our team defined a user-centered plan to develop a highly scalable, accessible, and secure iOS application using ReactNative. We also implemented full-featured eCommerce functionality for the iOS application.
Outcome
Explore key outcomes and business impact delivered
Working with Successive Digital has transformed how we approach marketing across our retail channels. Their team quickly understood our challenges and implemented solutions that streamlined our campaign workflows, improved customer segmentation, and significantly reduced our time-to-market.
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successive Advantage
We design solutions that bring unmatchable customer experience to life and help companies accelerate their growth agendas with breakthrough innovation.
